William Hill is one of the most recognisable names in all of sports betting, have been around since 1934. This William Hill review is going to cover all aspects of this historic gambling company to find out how well it performs for esports betting. We take a look at their esports betting markets, deposit options, welcome bonuses and even their esports odds. This is a typical traditional sports betting platform, so we will dig in and find out how well it serves the new-age esports customer.
- Highly respected, safe and legitimate bookmaker
- Operates in many regulated markets
- Comprehensive range of deposit methods
- 24/7 customer support including live chat and telephone
- Difficult UI to use for esports
- Does not accept cryptocurrency
- Limited markets for esports games compared to more experienced esports bookmakers
William Hill Welcome Bonus Offer Review
Of course, as veterans of the sports betting industry – William Hill does offer new customers a welcome bonus. This does vary depending on the region you are from, although we will provide all the relevant information on this below!
UK First Deposit Bonus – Bet £10 Get £30
Follow the steps below to claim the William Hill welcome bonus for UK residents:
- Go to the William Hill UK website
- Register your William Hill account through the website or mobile app using the PROMO CODE: R30
- Once your account is registered, using funds from your main account balance place a bet with a minimum stake of £10 on odds of 1/2 or 1.5 or greater
- Free bets will be credit as 3 x £10 denominations once the initial qualifying bet has been settled
Bonus for International Customers – Bet €10 Get €30
The steps below will show you how to claim your welcome bonus if you are from New Zealand, Guernsey, Malta, Isle of Man, Mauritius, Iceland, Slovenia or Luxembourg (in USD, EUR or GBP).
- Go to the William Hill International website
- Sign up using the PROMO CODE: TOP30
- Bet €/$10 on any odds of 1.50 or greater
- Get 2 free bets worth €/$15 each once the qualifying bet is settled
Canada Welcome Bonus – Risk Free First Bet Up To $500
This is for Canada-based customers only. Take the steps below to claim.
- Go to the William Hill Canada website
- Sign up to create your new William Hill account
- When registering the new account, use the PROMO CODE: C500
- Place a pre-match or in-play bet of a minimum $10 or more from your main balance on any sports via the Sportsbook (minimum odds 1.8 or more)
- If the qualifying bet is settled as a loss, get your stake back as a free bet up to $500 the next day!
Of course, all of these promotions do work on esports bets via the William Hill sportsbook.
Note: the bonus offers may change at any time. They are all subject to terms and conditions. It’s worth considering that many of these offers have been available since 2022 and there is no specified end date for when the bonus offer ends.
William Hill Esports Games Offered
As a sportsbook that is more focused on offering traditional sports, it is expected that there will be a limited amount of games offered. We take our review of William Hill very seriously and will report on the games that are available at the time of writing and will continue to update going forward.
Games offered:
- CS2
- League of Legends
- Dota 2
- Overwatch
- Valorant
- King of Glory
- Rocket League
- Arena of Valor
- StarCraft 2
The essential games are here. Well over 90% of wagering volume goes through the top 3 games (League of Legends, Counter-Strike 2 and Dota 2). However, if you have a niche speciality in a game outside of this list, there might be a better esports-focused bookmaker for you.
William Hill Esports Betting Markets
While William Hill has a solid coverage of core markets on esports matches, it is harder to find more specialised markets. Compared to other more esports-focused platforms, they are likely going to offer more markets. There are live-betting markets available although you will typically see a slightly higher margin on the odds. This is perhaps because William Hill is still generating an understanding of esports and does not wish to have more risk on markets offered.
The limitation on esports markets becomes more and more obvious when you start comparing tier 2 events such as CCT South America Series. They are only offering core moneyline, handicap and spread markets. And per map it is only limited to selecting the winner. That being said, if you are newer to esports betting and do not yet wish to get involved in the more complex markets that are available – William Hill would be a good starting point for you.
William Hill Live Streaming Review
The platform, both on desktop browser and mobile app, do offer live stream viewing for matches that are ongoing. We did find that this feature was a little less stable than the offering it has on mobile. However, despite some of the disadvantages that William Hill has with market offering – you are still able to bet while watching the stream.
The main live stream integration into William Hill’s betting platform is simply a view of Twitch.tv. They do not seem to provide multiple streams with different languages, or different stream providers such as Youtube or Bilibili. Over all, watching the live stream via mobile is noticeably easier than the browser view.
William Hill Desktop and Mobile UI Betting Review
Desktop View on William Hill
The desktop version of William Hill is very straight forward to use for traditional sports betting. However, it is very different when it comes to the nuances of esports. It’s not completely intuitive, although after some discovery it is possible to find the games and tournaments clearly. The categorisation is questionable when you first go into the esports area. William Hill does not clearly label which game all matches are for until you move deeper into the user journey. So, although match pages are very easy to understand, the depth you have to go to find what you want as an esports fan is not as strong as other platforms.
As you can see from the above image. There are a lot of match names with no esports game categorisation. You can also clearly see that it is spelled “E-Sports”, which shows that William Hill is not used to offering this product to the esports industry’s community.
This is a match page. It is impressive that despite some other shortfalls, William Hill offers good data on the matches. This includes (for League of Legends), net worth, champion selection, objectives, kills and game score. For CSGO you can certainly find map, round and game score. The esports betting markets are easy to understand and clear to use too.
Mobile View on William Hill
You can find a dedicated William Hill mobile app for Android and iOS, it is very easy to launch and sign in as well. It is certainly clearer to find the esports you are looking for via mobile compared with desktop. It also does a good job of offering the live stream and data widgets simultaneously for in-play betting.
If you are going to bet using William Hill, it’s certainly recommended to try out their mobile app. It feels as if they have put more time investing into the UX and UI of the platform there. EsportsCompare.net views William Hill as a bookie that is welcoming to new and casual bettors, from this you can normally extrapolate that mobile platform usage will be high across their customer-base.
Payment Methods
As an established platform, William Hill accepts real money (FIAT) deposits using all of the major payments methods. This also includes some of the more country-specific payment options. Not all options will be available depending on the country you are playing from.
- Credit & Debit Card: MasterCard, Visa, Maestro, EntroPay Virtual Visa
- Web Wallets: Skrill, Neteller, Qiwi Wallet, Moneta, PayPal, ecoPayz, PingIt, WebMoney, Yandex Money
- Online Banking: POLi, Trustly, SporoPay, EPS, Bank Wire, Euteller, Fast Bank Transfer, GiroPay, iDeal, Instadebit, SafetyPay, Sofort
- Pre-Paid Cards: Paysafecard, AstroPay, William hill Cash Direct, Todito Cash
When you sign-up and login and go to the deposit area, you will see a clear list of payment options available to you. Make sure you sign-up and go through all the necessary verification checks too.
What currencies can you use on William Hill?
William Hill operates in many territories around the globe. The below currencies are the ones you can deposit and bet with via their sports betting platform.
- Pounds (GBP)
- Euro (EUR)
- US Dollar (USD)
- Canadian Dollar (CAD)
- Australian Dollar (AUD)
- Hong Kong Dollar (HKD)
- Swiss Franc (CHF)
- Japanese Yen (JPY)
- Danish Krone (DKK)
- Singapore Dollar (SGD)
- Swedish Krona (SEK)
William Hill Licences and Security Review
William Hill is one of the longest serving betting operators. This credential of theirs already makes them one of the most trustworthy and reliable bookmakers in the world. They also comply with all GDPR requirements which means that they correctly encrypt all user data and do not share with third parties.
Primary Territories that William Hill operates in
- Andorra
- Argentina
- Australia
- Austria
- Canada
- Egypt
- Germany
- Gibraltar
- Hong Kong
- Hungary
- Iceland
- Ireland
- Italy
- Japan
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Macedonia
- Malaysia
- Malta
- Moldova
- Montenegro
- New Zealand
- Norway
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
- Ukraine
- United Kingdom
William Hill is well known for its licence with the UK Gambling Commission. This means it can operate fully in the UK. Many of their other territories are regulated via the Gibraltar Gambling Commission too.
William Hill Customer Service Review
Compared to many other bookmakers, William Hill as exemplary customer service. While they offer live chat and email as methods to communicate with the customer service team. They also offer 24/7 telephone support too. You can use the below numbers to contact them.
- United Kingdom: 0800 085 6296
- Australia: 1800 007 238 (toll free)
- New Zealand: 0800 106 417 (toll free)
- International: +61 889 238 008
In addition to this, they also have a comprehensive FAQ available on their platform.
William Hill Review Conclusion
Ultimately, William Hill is an enormously reputable bookmaker. If you are just starting your journey on esports betting and you are unsure where to start, William Hill is a safe place to begin. It has good core features, it will facilitate the real money deposit methods you need and it will keep your data secure. As for the esports features, it is fairly limited but for any new esports bettor it should be more than enough.
Considering it offers the main important esports games, League of Legends, Dota 2, CS:GO and Valorant – it makes it very usable as an esports betting site. With instant deposits and modest bonuses, we definitely recommend this platform.
FAQ
Yes, William Hill is available in the UK. It has started operations here in 1934 and is one of the best known gambling companies in the country. You can bet on esports using William Hill.
If you are concerned about a betting site stealing your funds or selling your data, you absolutely do not need to worry with William Hill. They are a strongly regulated and highly trusted betting platform.
While William Hill does not have a new-age UI that gamers might be used to, they do offer markets for esports. They have all the main titles like CS2, League of Legends and Dota 2 as well as other games. For a more dedicated esports platform you might prefer a betting site such as Betsson, BC.Game or Thunderpick.
William Hill does offer a welcome bonus to new customers depending on what territory they are from. For Canadian customers you can get a risk free bet of up to $500 CAD. For UK customers you can bet £10 and get £30 free. There is even a welcome bonus for other international customers of William Hill.
